by If you’ve played Ragnarök Online and/or Grand Chase , you certainly know what Level Up is . The brand responsible for publishing the multiplayer titles mentioned above, announced this Thursday (30) the reformulation and expansion of its services in the Brazilian games market , in addition to celebrating its 18th anniversary.
Along with a new logo and a revamped website , the company is also updated in terms of services and territory coverage. Now, Level Up operates as an all-in-one agency, offering the complete package for clients and the consumer, and being structured mainly on three pillars: publishing, distribution and marketing solutions.
Level Up games and services
Image: Level Up
Altogether, the services offered by Level Up include product management, market intelligence, business development, localization, customer service, server infrastructure, security services, quality control, strategy and creation, community management and social media. , influencer marketing and public relations.
The content production part, including podcasts and livestreams of eSports championships, is based on a space with equipment and solutions at the height of large broadcasters and complete infrastructure. The space is part of Level Up’s São Paulo office . It is also worth remembering that the company is also responsible for Hype Games , its own e-commerce and game distribution platform.
Partner with brands like Tencent , Garena , Sony , Microsoft and KaBuM! , Level Up has worked with other successful titles like Free Fire , Fortnite , Clash Royale , Arena of Valor , Smite , Perfect World , Lineage 2: Revolution , Magic the Gathering , and many others. PUBG Mobile championships are even broadcast live by the studio in São Paulo.
New phase in Latin America
The identity and complete structure for different services are not the only novelties. Level Up also announces that it is changing the name of its LATAM unit to Up n’ Beyond , thus expanding the brand’s pillars to Latin America . The objective is to cover the entire Spanish-speaking market, with Mexico , Argentina , Chile , Colombia and Peru among the main countries in the action.
As of 2022, a new operational base located in Mexico City will offer distribution and marketing solutions for games in Latin America. Last but not least, the e-commerce platform Hype starts a B2B platform (acronym for business-to-business) from August in Mexico, while in Brazil, it integrates with a large market place in the second half of the year.
